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Ag Startup Engine Accepts Haggle into Startup Program

AMES, Iowa, July 14, 2022 – Ag Startup Engine, in the Iowa State University (ISU) Research Park, has announced an initial investment in LeClair, Iowa-based Haggle, a unique online marketplace for farmers to barter the use of assets and services with other farmers.

“We’ve been following Nathan’s progress in developing the thesis for Haggle and we’re excited that Haggle plans to provide a platform to increase profitability and asset utilization for farmers,” said Joel Harris, Executive Director of Ag Startup Engine. “We hope plugging him into our ASE network will provide him the feedback and resources he needs to be successful.”

“Haggle makes it easy for farmers to earn a passive income with idle equipment,” says Nathan Greuel, founder and CEO. “We look to improve agriculture efficiency in a capital intensive industry by developing an asset-sharing app for farmers and enabling bartering with other farmers to acquire things farmers need.”

The startup is currently accepting inquiries for beta testing. Visit to learn more.

Haggle is the 11th Portfolio Company to be added to Ag Startup Engine Fund 2.


Ag Startup Engine was launched five years ago to help address two fundamental gaps that prevent agricultural startups and entrepreneurs from being more successful: early seed-stage investment and organized mentorship from successful entrepreneurs. The program recently announced closing of their second fund with the goal to accept and invest in 45 agriculture and animal health startups in the next five years.

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