Rob Trice is the Founder of Better Food Ventures and The Mixing Bowl. After nearly fifteen years in mobile, internet and telecom venture capital, Rob has spent the last decade pursuing the application of information technology to food and agriculture challenges. He founded Better Food Ventures to fund innovators using information technology to make positive impact now in food and agriculture. He founded The Mixing Bowl as a forum to connect food, agriculture and IT innovators for thought and action leadership. Rob previously worked at global VC funds, including Swisscom Ventures, SK Telecom Ventures, NGP Capital and BlueRun Ventures. Prior to his days in venture capital, he worked at DIRECTV in LA & Tokyo and at a DC-based think-tank, CSIS. He co-founded the non-profit Corporate Innovators Huddle; is Co-chair of San Francisco-based engaged philanthropy organization, Full Circle Fund; serves on the Dean’s Advisory Board for the College of Food, Ag & Environmental Sciences at Cal Poly San Luis Obispo; is a Founding Advisor to the Innovation Institute for Food & Health at UC Davis; is a Farm Foundation Fellow; is an Advisor to the MISTA food innovation platform; serves on the Advisory Board of the Food for Climate League and the Steering Committee of RegenScore; is a Member of the Foundation for Food & Agriculture’s AgMission Advisory Council; and is a Member of the Google Food Lab. Rob splits his time between Menlo Park and Pescadero, CA.